Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to inc[...]
Research Methods in Accounting will help you successfully apply the most relevant research methods to your accounting degree. New to this edition: * Expanded coverage on how to successful identify your research proposal question * Additional qualitative data chapter * Real life accountancy examples [...]
You've Been Sealed by the Blood of Jesus Christ When you receive Jesus Christ as your Savior and Lord, you receive the power of His blood that seals your redemption from sin and entitles you to eternal life. And if that was the only thing Salvation in Christ brought you, it would be the greatest gi[...]
The updated and expanded Second Edition continues to provide a practical and accessible overview of the conduct of applied research studies in accounting[...]
Back from the Brink is an antidote to a world that seems full of stories of wildlife doom and gloom. Amongst all the loss of habitat and the animals and plants that are in spiralling decline, it's easy to forget that there are a huge number of positive stories too; animals threatened with extinction[...]
Covers the whole dissertation journey from project planning to submission. Using a mixture of useful information, exercises, practical strategies, case study material and further reading, this book helps you through the process, giving hints and tips on beginning and managing your research project a[...]
The ultimate test of marketing investment is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. This book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists [...]